According to a new report by Market Research Future (MRFR), the global market for mobile banking is anticipated to expand at a staggering CAGR during the assessment period (2017-2023) due to the emergence of smartphone applications. Mobile banking has become one of the most popular technologies in the recent years with the emergence of the internet. Mobile banking offers customers an opportunity to the bank from anywhere and anytime around the world without having to visit the branch. The system allows their users to avail several financial and banking services with the help of telecommunication devices. The services comprise various monetary and information transactions starting from simple SMS banking to access to investment, information, support and content services.
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Future Constraints and Drivers Impacting the Market
The banking industry is adopting new initiatives and challenges in order to drive customer satisfaction and expectation. Customers are implementing new banking applications to make use of the technology which has been introduced. This is one of the major factors accelerating the market for mobile banking during the assessment period. Besides, smartphone applications are changing the banking method which can also be considered as one of the major factors driving the market growth. With the increasing number of smartphone users worldwide, mobile banking subscribers are also expected to grow in a large number. Mobile banking also facilitates recording, mapping, and studying the customer’s financial status, thus positively affecting the market.
Meanwhile, regular use of mobile banking can apply extra charges from banks which are offering such services which might affect the growth in the coming years. Moreover, network and connectivity infrastructure is also acting as a hindrance to the global market, thus resulting in poor user experience. Also, lack of awareness regarding the features of mobile app is challenging the adoption.
The prominent players in the Mobile Banking Market are – Temenos Group AG (Switzerland), Nymbus Inc. (U.S.), Neptune Software PLC (U.K.), Strands Inc. (U.S.), Capital Banking Solutions (U.S.), Dais Software Company (Bulgaria), Ebanq B.V (Netherlands), Apex Software Ltd. (Kenya), Fisa System (U.S.), among others.
Mobile banking market is segmented on the basis of Solution, Technology and Deployment.
Mobile Banking Market by Solution:
- Customer management
- Mobile banking features
- Mobile payment features
- Mobile trading features
Mobile Banking Market by Technology:
- Wireless application protocol (WAP)
- Standalone mobile application
Mobile Banking Market by Deployment:
The regional analysis of Mobile Banking Market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World. North America is estimated to acquire largest market share due to increase in demand of adopting mobile banking through smartphones where the customers use mobile channels to interact with the banks rather than visiting the banks. Europe is expected to be the fastest growing market due to faster transactions and mobile payments done by the bank which has led to increase in adoption of mobile banking used by the Europeans to make transactions.
- Government organizations
- Mobile network operators
- Retail network operators
- Security service providers
- Payment service providers
- Research organizations
- Technology end users
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TABLE OF CONTENTS
1 Market Introduction
1.2 Scope Of Study
1.2.1 Research Objective
1.3 Market Structure
2 Research Methodology
2.1 Research Type
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Deployment
2.4.1 Market Data Collection, Analysis & Forecast
2.4.2 Market Size Estimation
3 Market Dynamics
3.2 Market Drivers
3.3 Market Challenges
3.4 Market Opportunities
3.5 Market Restraints
4 Executive Summary
- Market Factor Analysis
5.1 Porter’s Five Forces Analysis
5.2 Supply Chain Analysis
6 Mobile Banking Market, By Segments
6.2 Market Statistics
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